We spoke with Youssef, Chief Technology Officer (CTO) of GameBoost, to learn how the team transformed their in-house chat into a reliable, scalable TalkJS-powered experience.
Company: GameBoost
Industry: Gaming, Digital marketplace
Country: Based in Croatia, operating globally
Key products or services: All-in-one platform where gamers can buy and sell game accounts, in-game items, currencies, and gift cards.
GameBoost is a digital gaming marketplace that processes secure, instant transactions between gamers and verified sellers across hundreds of titles, such as Fortnite, Roblox, and League of Legends. Founded in 2018, GameBoost quickly became a go-to platform for gamers worldwide, completing over 2 million orders, serving more than 680,000 users, and working with 2000+ partners in just a few years.
Challenge: In-house chat couldn’t keep up with rapid growth
Before TalkJS, GameBoost relied on a fully custom in-house chat system. It worked, but as user traffic surged, the platform faced lag, downtime, and security concerns. Maintaining it drained developer time that could have gone into core marketplace features.
Support agents also had to juggle internal tools and Discord for user support, leading to heavy context switching and fragmented communication.
“We wanted to stop worrying about maintaining chat infrastructure and just have something that worked reliably, securely, and at scale.”
— Youssef, CTO, GameBoost
Key challenges:
- Scalability and reliability: The custom chat system struggled under global traffic.
- Maintenance load: Internal upkeep diverted valuable developer time.
- Fragmented communication: Reliance on multiple tools reduced efficiency.
- Security: Managing safe messaging at scale was increasingly complex.
Goal: Unified, scalable chat experience
GameBoost needed a unified, reliable and scalable communication layer to connect buyers, sellers, and support teams to match the rest of its high-performance marketplace.
Primary goals:
- Unified communication: Keep all interactions between gamers, sellers and support in one place.
- Deploy fast: Launch a robust chat system within hours, not weeks.
- Scalability and security: Handle rapid global growth while keeping data secure.
- Customization: Ensure the chat feels native to the GameBoost UI and user journey.
- Cost efficiency: Reduce the time and cost of maintaining in-house systems.
Solution: Real-time messaging powered by TalkJS
To achieve its goals, GameBoost chose TalkJS for its ease of integration, flexibility, and reliability. Within days, the team launched a chat experience that felt entirely native; users didn’t even realize it was a third-party integration.
“TalkJS allowed our team to focus entirely on core marketplace features instead of maintaining chat infrastructure. It’s reliable, developer-friendly, and has stood the test of time.”
— Youssef, CTO, GameBoost
Key features and benefits:
- Global chat inbox: Central hub for managing all conversations.
- Anonymous conversations: Secure messaging for the GameBoost Warehouse project.
- Custom roles and themes: Full control over branding and notifications.
- Webhooks and notifications: Automated updates and alerts to speed up response times.
- Real-time translations: Multilingual support to connect global users.
Results: Reliable, scalable chat with zero maintenance
Since integrating TalkJS, GameBoost has seen measurable gains in speed, efficiency, and reliability.
Key outcomes:
- Developer efficiency: 1,000+ hours saved on maintenance and development.
- Response times: Faster buyer-seller interactions with push and email notifications.
- Customer satisfaction: Real-time, reliable messaging increased engagement and trust.
- Operational efficiency: Eliminated tool switching and unified all communications.
- Scalability: Zero downtime as GameBoost expanded to serve gamers worldwide.
Future plans
Since integrating TalkJS in 2023, GameBoost’s chat system has scaled with its growing user base. Looking ahead, the company plans to integrate TalkJS with AI-powered chatbots to automate routine inquiries and enhance moderation control.
“TalkJS has been running smoothly since 2023 and has scaled effortlessly as our marketplace grew to serve users worldwide.”
— Youssef, CTO, GameBoost
Conclusion
By integrating TalkJS, GameBoost replaced a high-maintenance in-house system with a reliable, scalable communication layer that now connects gamers, sellers and support across millions of transactions. With over a thousand developer hours saved and a platform that scales without friction, TalkJS continues to power GameBoost’s mission to create a faster, safer, and more connected global gaming economy.
