How TalkJS helped Audry connect their podcasting community

We’ve sat down with Eugenio Warglien, the co-founder and managing director of Audry, an online community of thousands of podcasters. We talked about how adding a 1-on-1 chat to their platform brought better user experience and improved overall user engagement.

Learn how Audry manages thousands of conversations and file-shares directly within the platform using the chat solution they created with TalkJS.

eugenio warglien audry.io

“TalkJS has been an integral part of our user experience since the beginning, allowing us to bring a fully fledged in-app chat solution in our first version of the platform. Thanks to TalkJS, today Audry manages thousands of conversations and file-shares directly within the platform.”

— Eugenio Warglien, Co-founder at Audry

About Audry

Audry is a startup that helps podcasters grow their audience. They can join forces with podcasts in their niche and grow their audience for free. Audry is a community where more than a thousand podcasters find their next promotion partner, they can browse, identify, and connect with like-minded podcasters in their niche and collaborate.

Challenges

The team from Audry knew from the start that they needed a messaging feature that would enable podcasters to communicate with each other. The feature was essential as their platform is all about connecting a thriving community. They also wanted a feature that would allow the users to share large files with anyone on the platform.

The team considered various solutions, ranging from live chat software like Intercom and email APIs to file-sharing systems and even developing the solution by themselves. But, most of them were customer communication-oriented tools and not a good fit for their use case. They needed a 1-on-1 chat that allows users to talk to each other at any moment.

audry.io talkjs chat api
Customized TalkJS chat UI embeded into the Audry platform

“We considered Intercom, sendgrid, sunshine, and building it in-house. If not for TalkJS we would have had to spend more effort in integrating less-suited solutions, or build our own.”

— Eugenio Warglien, Co-founder at Audry

The main thing the team from Audry was worried about was integration complexity – what is the effort needed to integrate a solution. Also, how likely it is to allow them to build a native chat solution within their platform that satisfies their long-term requirements.

Solution

After assessing different solutions in the market, TalkJS was the most suitable solution for their particular use-case. More specifically, other solutions in the market were more tailored to enable communication with your customers, rather than communication among your users.

“We wanted to find a solution that would allow us to bring value to our users as quickly as possible, by enabling direct communication among them.”

— Eugenio Warglien, Co-founder at Audry

audry talkjs chat ui

They created a 1-on-1 chat by using the TalkJS chat API and Javascript SDK. The chat interface was customized to fit their website design and equipped with a file-sharing feature that comes out of the box.

The development team was also relieved concerning integration complexity. TalkJS provided a pre-built and fully featured chat UI that’s highly customizable. It made the frontend side of the integration feel like a breeze, with no need to piece together the UI components and do the design. In other words, they were able to deploy the chat solution in a couple of hours and patch things up in the next few days.

“We think the pricing model is a bit steep when you don’t have many users using the chat, but at the same time it becomes very competitive when scaling the product to >1000 monthly users.”

— Eugenio Warglien, Co-founder at Audry

Results

The chat solution is now an integral part of their platform and the user experience. It made it easy for users to connect and have meaningful conversations, and that way it improved the user engagement on the platform. With TalkJS, their team was able to build a 1-on-1 chat that is a perfect fit for their use case.

“Talkjs has been an integral part of our user experience since the beginning, allowing us to bring a fully fledged in-app chat solution in our first version of the platform. Thanks to TalkJS, today Audry manages thousands of conversations and file-shares directly within the platform.”

— Eugenio Warglien, Co-founder at Audry

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