A growing community in need of seamless communication
FrostyWave is a fast-growing self-development platform and community for young women who are committed to elevating their femininity, cultivating beauty and grace, and creating a fulfilling life. Founded by Paulina Bialek, FrostyWave challenges hookup culture and modern narratives that leave many women feeling disillusioned, disconnected from their true selves, and unable to build the future they envision.
Instead, it offers a new path — one rooted in femininity, intentional living, and emotional fulfillment.
“Our mission is to help women enhance their feminine energy, refine their inner and outer qualities, and develop the mindset needed to build lasting, fulfilling love,” explains Paulina.
FrostyWave isn’t just a platform — it’s a movement.
As FrostyWave’s community began to grow, Paulina and her team realized they needed a more effective way to keep users connected.
Integrated messaging with pixel-perfect customization
FrostyWave’s main goal was clear: create a unified space in their app where users can interact and receive personalized guidance. Instead of relying on third-party tools like WhatsApp, FrostyWave wanted to reduce fragmented communication.
Enter TalkJS.
TalkJS powers key communication features within the FrostyWave app. TalkJS’s messaging API and chat SDK have become essential tools that facilitate real-time chat. Ease of chat integration was an important consideration for FrostyWave. TalkJS’s pre-built UI allowed FrostyWave to launch quickly, with minimal development required. “As someone who’s not a software developer, I could integrate the chat myself, without needing to rely on a tech team,” Paulina adds.
The ability to fine-tune the messaging experience using the theme editor has been equally valuable. “TalkJS allows us to tailor the experience to our brand and mission,” Paulina explains. “We’ve tailored the design to create a cohesive, smooth experience for the women participating in our programs.”
Key features:
- Chat UI customization: A flexible, customizable chat interface allowed FrostyWave to match its own branding, to ensure a cohesive user experience.
- Direct messaging: Enables users to engage in direct, private conversations for mentorship and support.
- Scalable architecture: TalkJS’s infrastructure allowed FrostyWave to scale without worrying about any technical challenges.
Increased engagement, greater efficiency, and brand consistency
Since integrating in-app chat with TalkJS, FrostyWave has noticed significant improvements. Being able to manage all messaging within the app has streamlined operations and enhanced user engagement.
Key results:
- Operational efficiency: By integrating TalkJS, FrostyWave moved all communication into its own platform. This shift reduced reliance on third-party apps, streamlining interaction between users and mentors.
- Enhanced user experience: TalkJS’s customizable messaging system has created a unified, intuitive chat interface. This has increased user satisfaction and engagement within the platform.
- Scalable growth: FrostyWave has been able to scale, thanks to TalkJS’s flexibility. The platform has already reached over 2,000 applications from young women eager to join, and plans to grow to thousands in the coming years. Headquartered in Singapore, with Thailand as its largest market, FrostyWave plans to scale further in Southeast Asia, with an initial expansion focus on Vietnam and the Philippines.
Group chats, workshops and scaling community
FrostyWave is not stopping here. The company is already using 1-on-1 chat for its community interactions. Looking ahead, the team plans to use group chat, and is looking into adding more features such as real-time translation in the future.
By adding group chats, FrostyWave can take the next step in bringing all its community messaging into their own app. For example, it’ll allow them to offer workshop groups for coaches and participants, and share learning resources and class recordings within dedicated groups.
These new features will allow FrostyWave to provide even more value to its users—all directly through its own platform.
TalkJS—powering strong communities with flexible in-app chat
FrostyWave’s journey demonstrates how an integrated, flexible communication solution can help build a thriving, engaged community. With TalkJS, FrostyWave has been able to build the strong, personalized connections that have been key to their success. “TalkJS allows us to create a personalized experience for our members,” Paulina says. “It’s seamless, adaptable, and future-proof—everything we needed as a growing company.”
As FrostyWave continues to grow, it’s not just shaping the future of its community. It’s paving the way for a broader cultural shift. A shift in which young women can achieve personal growth and build fulfilling lives shaped by depth, connection, and lasting love.
Ready to get started with TalkJS? Talk to an expert.
